My work
A collection of projects showcasing my creative direction, branding, and digital expertise, from music labels to modern brands.
Visual identities
4 Projects · Click for full case
Web design
Sonome Sounds
I designed and built the Sonome Sounds site to carry the brand identity straight through to the web, then push it further. It keeps the same retro, early-hardware feel and expands on it with typography and visuals borrowed from vintage magazines, giving the site an editorial quality. The direction was deliberately elevated, closer to a luxury fashion label than a typical software site, so the product reads as premium and the experience stays true to the visual identity I set from the start.
Groovy Management Republic
The Groovy Management Republic site is a grounded introduction to the collective, built around its values, its mission, and the roster of artists it supports. I kept the design deliberately straightforward and let the brand's personality carry the character, so the focus stays on the substance: who the team is and who they represent. It gives collaborators and prospective clients a clear, genuine sense of the people behind the music.
Content creation
Sonome Sounds Launch Video
A short-form launch video for Sonome Sounds, built around the company's motto, "Millions of Experiences. Infinite Sounds." Through rapid cuts and sounds captured across different locations, the piece turns that motto into something you can see and hear, pulling the brand's whole identity together in motion. I drew on the bold, high-energy style of early-2000s ads and handled the production end to end: I shot the original footage, color graded, edited the visuals, and selected the music to create a cohesive piece that captures the brand's energy and technical identity.
Footage, Color Grading, Editing, Music Selection
Kuxi Kuxi
A music video for "Kuxi Kuxi" by Favv and OG Flamez, built around a homemade-video feel: a camcorder-style document of a trip to New York. The artist shot the footage on the ground; I took the separate individual clips and turned them into a coherent piece, arranging the cuts, syncing the visuals to the track, and grading the color so the homemade warmth carries from the first frame to the last.
Clip Arrangement, Audio Sync, Color Grading, Editing
Product design
Sounds of the 787
Cover art and packaging design for Sounds of the 787, a drum pack from Sonome Sounds. The artwork is built around one scene: a recording studio set up on the beach, a nod to Puerto Rico (787 is the island's area code) and to the producers there who turn that setting into sound. I finished it with a gritty, 90s-inspired treatment of color grading, grain, and chromatic aberration over retro typography and spec detailing, so the cover feels as much like a piece of vintage gear as a modern release.
Email marketing
Sonome Sounds Welcome Email
A welcome email sent to new subscribers as Sonome Sounds launched. The design carries the brand's yellow-and-black palette directly into the inbox and leads with value: a warm welcome, the first two drum packs with a launch discount, and a clear sense of what subscribers get for being on the list. Hand-coded in HTML with full Outlook and mobile compatibility.
HTML/CSS, Copy, Brand Application
Research
Findings deck · ← → to navigatePerceptions of Medical Services Among Young Puerto Ricans
Primary quantitative research into how young Puerto Ricans experience healthcare, measured across four dimensions: accessibility, quality, cost, and communication. I designed a stratified random sample across three age cohorts and collected 314 survey responses. Dissatisfaction concentrated sharply in the youngest cohort — driven by infrequent use of medical services, insufficient information, high perceived costs, and poor communication from providers — and the recommendations focused on what would actually shift those perceptions.