Pablo Pimenta

I was born in Troy, New York, and raised in Puerto Rico, where English, Spanish, and Portuguese were all part of growing up. I studied Business Administration with a marketing major at the Polytechnic University of Puerto Rico, and over the past two years I've moved from the island to Miami and now Raleigh.

What I enjoy most is being involved on both ends of a project, from the strategy and planning to actually building it out. I like being the one who designs the brand, puts the site together, edits the video, or writes the email, because staying hands-on tends to keep the final result close to the original idea.

Most of my creative work lives under Merkura Media, where I've built four full brand identities, made short-form video for Instagram and TikTok, and designed release covers for independent artists that have crossed 50,000 streams. I've also spent time on the analytical side, researching the Latin American medical market and writing a Brazil go-to-market plan for a medical device. At Paychex, my day-to-day runs across sales, relationship marketing, and even some customer support.

My favorite part is when it all comes together, when a pile of files and half-formed ideas finally turns into a brand that works. That's what keeps me interested.