Pablo Pimenta

Marketing professional & creative lead based in Miami, FL. Fluent in English, Spanish, and Portuguese.

I was born in Troy, New York, and raised in Puerto Rico, where English, Spanish, and Portuguese were all part of growing up. I studied Business Administration with a marketing major at the Polytechnic University of Puerto Rico, and since leaving the island I've worked in Miami, spent a stretch in Raleigh, and am now back in Miami.

What I enjoy most is being involved on both ends of a project, from the strategy and planning to actually building it out. I like being the one who designs the brand, puts the site together, edits the video, or writes the email, because staying hands-on tends to keep the final result close to the original idea.

Most of my creative work lives under Merkura Media, where I've built four full brand identities, made short-form video for Instagram and TikTok, and designed release covers for independent artists that have crossed 50,000 streams. I've also spent time on the analytical side, researching the Latin American medical market and writing a Brazil go-to-market plan for a medical device. Most recently, at Paychex, I ran the CPA referral channel for my territory — partner relationships, outreach campaigns, and the Salesforce and Excel reporting behind them — and finished above quota.

My favorite part is when it all comes together, when a pile of files and half-formed ideas finally turns into a brand that works. That's what keeps me interested.